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Executives target first-time cruisers at convention

Executives target first-time cruisers at convention

It wasn't the millions of passengers or the billions of dollars of revenue that cruise industry leaders wanted to talk about Tuesday at Cruise Shipping Miami, the world's largest cruise industry convention.

Their primary target? That vacationer who has never been on a cruise.

Leaders of the world's four top cruise lines told an audience of 2,200 at the Miami Beach Convention Center that the biggest challenge — and greatest opportunity — is getting more people to cruise for the first time. Once people take a cruise, they are five times more likely to take one than someone who has never cruised, said Richard Fain, chairman of Miami-based Royal Caribbean...