Toys "R" Us

In its first print toy catalog, Amazon bets on the classics

In its first print toy catalog, Amazon bets on the classics

Amazon.com is gambling on glossiness and nostalgia to draw in shoppers with its first toy catalog, in yet another bricks-and-mortar strategy to snag its share of the holiday toy sales.

The company released its "Holiday of Play" catalog on Wednesday. It features 70 pages of delighted, cozily clad kids surrounded by toys, and will soon be mailed to millions of customers this month. It showcases the breadth of holiday toy inventory, from classics like action figures, board games and Barbies to high-end items like Bose audio gear and PlayStations.

When former juggernaut Toys R Us shuttered its last stores earlier this year, it kicked off a scramble among...

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