Digital Sales Manager

POSITION:      Digital Sales Manager

DEPARTMENT:      Sales

REPORTS TO:      Sales Director


This position is an integral part of sales management.  The DSM is a progressive, creative thinker who can conceptualize, execute, and close revenue producing ideas that connect our advertiser’s goals to our multimedia digital properties, including, but not limited to, the station websites, apps, social media, off-site partners, and agency services.  

This position works on the sales management team in tandem with the Local Sales Manager and National Sales Manager in business development for the overall operation; specifically championing digital sales.  This position reports directly to the General Sales Manager.


¿        Drive digital revenue growth for the station and company; take revenue share out of the market, and create new digital business -  be a part of every local advertiser’s budget.

¿        Work at a partnership/consultative level as an expert in digital advertising with account executives, agencies, and advertisers.

¿        Work in tandem with the Local, National, and General Sales Manager in revenue strategy, expense management, training, and overall cross-media revenue production.

¿        Oversight of all digital sales products, inventory management and pricing strategies.

¿        Ability to forecast revenue, develop and sustain a business plan to exceed the digital sales budget

¿        Management of the digital sales pipeline, including the formation of individual AE budgets, regional and national agency business, and 3rd party revenue.

¿        Coach and deliver sales presentations in tandem with sales people.

¿        Create strong business relationships and develop a sense of team with the Account Executives and assist with targeting, building, negotiating and closing deals.

¿        Brainstorm with sales people for creative marketing promotions that leverage the digital and broadcast assets.

¿        Develop and deliver best practices for digital knowledge among the sales department and clients.

¿        Partner with News and Creative Services to support the overall growth of our digital audiences through internal strategic objectives.

¿        Work with the corporate digital team on corporate led sales initiatives, 3rd party revenue channels, and group sales projects.

¿        Work with 3rd party vendors to support digital initiatives including ad operations, creative, agency services, analytics partners, audience extension partners, contesting and email programs, lead generation, search, and others.

¿        Produce reporting, and other support functions of Interactive.


¿   Promote a winning, positive culture.  Be a team player.  Have thick skin, ability to sell up and down.  Have passion for the business, your job, and helping clients to be successful.

¿   5 years or more experience in sales, promotions, marketing required.  Online advertising experience preferred.  Sales management experience a plus.

¿   Ability to translate and communicate problems into opportunities.  Creativity and nimbleness is essential.

¿   Presentation experience, excellent written and verbal communications essential.

¿   Ability to manage multiple projects, manage time wisely, and prioritize projects and people.

¿   Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.

¿   Some technical skills to work with ad tags, analytics, campaign tools.



An organizational chart illustrating the reporting relationships of this position supplied upon request



How To Apply:

Regular Mail


Attn: Human Resources

285 Broad Street

Hartford, CT 06115


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