Ratings: Emmys Fall to 'Sunday Night Football'

Fast National ratings for Sunday, Sept. 21, 2008

A marquee matchup on "Sunday Night Football" led NBC to a ratings victory Sunday, while the Emmy Awards slipped to some of their lowest ratings in more than a decade.

NBC averaged a 10.0 rating/16 share for the night. CBS and ABC tied for second at 6.9/11, though CBS' numbers may change some because of NFL games encroaching on primetime. FOX took fourth with a 3.0/5, and The CW was a mere blip at 1.0/2.

NBC also dominated the adults 18-49 demographic with a 6.7 rating. ABC took second at 3.2, beating out CBS' 2.8. FOX averaged 2.2 and The CW 0.6.

NFL overruns and "60 Minutes" drew a 10.8/19 for CBS at 7 p.m. "Football Night in America," 5.5/10, put NBC in second. The pre-Emmy special "Jimmy Kimmel's Big Night of Stars" earned a 3.2/5 for ABC. Though it trailed ABC in households, FOX had a few more viewers with reruns of "American Dad" and "The Simpsons," which averaged 2.7/5. The CW aired a "One Tree Hill" rerun.

"Sunday Night Football," 10.8/17, moved NBC to the front at 8 p.m. The 60th annual Emmy Awards scored a 7.9/12 for ABC. CBS got a 6.7/10 from "60 Minutes" and "Cold Case." Two more "Simpsons" encores gave FOX a 2.9/5, finishing well ahead of The CW's "Privileged" repeat.

The NFL game between the Dallas Cowboys and Green Bay Packers rose to 12.3/19 at 9 p.m. The Emmys improved some to 8.6/13. The end of one "Cold Case" episode and the start of another averaged 5.3/8 for CBS. Two episodes of "Family Guy" finished the night for FOX. The CW got a 1.2/2 from "America's Next Top Model."

At 10 p.m., NBC's football coverage scored an 11.4/19. The Emmys closed with an 8.1/13 on ABC, and pending updates the 12.2 million viewers is the awards show's smallest audience since at least the early 1990s. "Cold Case" and "Criminal Minds" reruns averaged 4.7/8 for CBS.

Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.

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