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Abercrombie & Fitch and Lululemon CEOs

Usually the heads of major nationwide brands do what they can to keep their customers happy, but the CEOs for Abercrombie & Fitch and Lululemon both made some ill-advised, fat-shaming comments about their shoppers that would turn anyone sour on their brands. Mike Jeffries, A&F CEO, said in an interview that his clothes were intended only for the thin and attractive, while Lululemon founder Chip Wilson blamed some women's "fat thighs" as the cause for his company's too-sheer yoga pants. -- Sydney Bucksbaum, Zap2it Getty Images