David Does Diamonds

The high/low trend is booming in the bridal industry.

David’s Bridal just unveiled its White by Vera Wang collection, a collaboration that combines the couture designer’s chic style with the go-to gown retailer’s accessible prices. Anthropologie is set to unveil its BHLDN, the retailer’s foray into the gown business, on Valentine’s Day. But brand-name wares doesn’t stop at wedding gowns, as evidenced by celebrity wedding planner David Tutera’s new line of bridal jewelry from Sears.

Tutera – who, yes, also has a collaborative gown collection with Faviana – says the line offers rings that are “affordable but spectacular.” With an affordable price tag cost taken care of – prices range from $399.99 to $4,799.99 – grooms only has to worry about finding the perfect style ring.

The line – officially labeled David Tutera Bridal Jewelry Presented By Sears – features four new ring collections (Eternal, Heirloom, Radiance and Legacy), each catering to a different style of bride. “They’re all a specific look that matches the girl they are,” Tutera says. Eternal rings have a sleek and sexy look for the modern bride who wants a sophisticated look; Legacy screams shimmering and is for the over-the-top bride. Meanwhile, Heirloom gives off a more traditional feel and looks like the ring passed down in the family for ages, while Radiance remains simple but speaks a thousand words.

When getting married, three things are permanently with the couple: the memories, the photos, and the ring, which is on their fingers and looked down at every day, Tutera says. For those future grooms having difficulty choosing which type of ring to buy, Tutera offers this simple hit of advice: “Listen. Girls are very good at communicating hints of what they like.” He adds thats it’s very important to know your bride’s favorite ring shape because each future bride will react differently the ring style.

The rings themselves aren’t the only surprise; Tutera hid something unique in every ring. On the inside of each of his rings is a sapphire stone so the bride already has something blue for the wedding. “I’m always doing something that nobody’s ever done before,” he says. He says sapphire stones are something that girls relate to and get excited about. “It was the perfect pick for me,” Tutera says.

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Image courtesy Sears