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The jumbo-sized video board makes its Wrigley Field debut Sunday night, ushering in a new chapter in the ballpark’s 101-year-old history.
So what can we expect?
Cubs senior marketing director Alison Miller sat down with the Tribune on Friday for a video board primer.
Here are some excerpts from the interview:
It’s obviously close enough to hit with a long home run. Could the Cubs hitters break it?
Miller said Daktronics, the manufacturer, insists the board should be strong enough to survive the long ball, but there will be some protection added during batting practice, just in case.
“It won’t be up for opening night, but eventually for batting practice we’ll put up retractable netting to protect it,” Miller said. “But during games, it could be hit. We feel pretty good about it. We do have back-up panels. But certainly there are some guys on our team that make me nervous that could easily hit it.”
What kind of content should we expect to see on it?
Miller said fans will get a lot of replays, stats and old footage from Cubs history, including the Ernie Banks’ tribute on opening night. The Cubs spent two weeks in Arizona interviewing players for segments to be shown in between innings. Unlike a movie theater, it will be commercial-free, though sponsors will be part of it, like MasterCard sponsoring a segment where players talk about their “priceless moments” in baseball.
“You’re never going to see a 30-second auto commercial,” Miller said. “That’s us not doing our job if we just resort to showing commercials. We’re smart about finding unique content our fans want to watch.”
What will the audio level be like?
Miller said there will be temporary audio until the wiring is finished along with the left field bleachers. Speakers will be added to the sides of the video board until the entire system is overhauled. Those sitting in front of the video board when the left field bleachers open May 11 will basically be test subjects. “The audio will definitely be something we have to watch and monitor and something we’re going to have to continue to work on,” Miller said. “I know there are different parts of the ballpark where it can be quiet, and other parts that are much louder.”
Will walk-up music be part of it?
Miller said the players asked for the return of walk-up music, which the Cubs tried in 2010 and abandoned in 2011. They are the only team that doesn’t use it, but that will change. “Tom (Ricketts) and Crane (Kenney) ask players for feedback at the end of every season, and this was at the top of their list,” Miller said. “We felt the introduction of the video board is a chance to revisit walk-up music. Players are submitting their songs right now. (Joe) Maddon has already told us a lot of his favorite songs.” Miller said the organ music will continue at Wrigley, especially before games.
No Kiss Cams we know, but will there be any Kiss Cam-like segments?
Miller said they’ll show fans on the video board, but there will be no Kiss Cam or Limbo Cam or any other “Cam.” “We respect Wrigley, and this is a different place than an arena or a newer ballpark where you might see more creative things,” Miller said. “We think we have great stories to tell about our players and our history, and (will be showing) stats. That’s what our fans told us, and we’re going to stick with that as our content.”
Many parks have emcees shown on their video boards between innings. Is that coming to Wrigley?
No chance. “No host,” Miller said. “I don’t think that’s appropriate for Wrigley.”
What about the poor old center field scoreboard? Will it be useless now?
Miller said the removal of the LED strip at the bottom of the ancient centerfield scoreboard enhances its appearance, and it will still function as the main scoreboard for runs and balls and strikes. “We are not intending to put any of that content on the left field board,” Miller said. “We’re doing a video board. We have a scoreboard.”