Universal Orlando raised ticket prices once again over the weekend, becoming the first of Orlando's big theme-park operators to lift base prices above $90.
The price of a one-day, one-park Universal ticket is now $92, before tax. That's a 3.4 percent increase from the previous price of $89.
Single-day tickets that cover admission to both of Universal's theme parks — Universal Studios Florida and Universal's Islands of Adventure — rose 3.2 percent, from $124 to $128.
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Some other ticket options rose by slightly larger margins. The price for a two-day, two-park ticket jumped 4.4 percent, from $159.99 to $166.99.
This is the second consecutive year that Universal has jumped out in front of its larger rival, Walt Disney World, with a round of price increases. Universal has been able to take advantage of strong pricing power afforded by the popularity of its Wizarding World of Harry Potter. Universal will also open a major new ride next month based on the Transformers toy and film franchise.
One-day, one-park prices remain $89 at both Disney and SeaWorld Orlando. But if history is any guide, the other parks will follow soon with price hikes. Neither Disney nor SeaWorld would say Monday whether they intend to raise prices in the near future.
"We set our prices to reflect the value of the entertainment experience we offer," Universal spokesman Tom Schroder said. "Our guests continue to tell us we offer great entertainment at great value. Our new pricing has options as low as about $42 per day. And we will continue to offer a variety of value-driven, multi-day vacation packages for guests and their families."
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