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Concierges are the go-to staff at hotels, and the trade is growing more specialized as hotels try to woo guests with new services. Some examples:

Tanning concierge at Hotel W, Scottsdale, Ariz.: Scottsdale boasts 300 days of sun a year and the only infinity pool in a desert beach setting. At the W, a tanning concierge is available on call to provide advice and access to sunscreen and after-sun care (customers pay for the products). A safer alternative: Order the hotel’s in-room, pop-up tent spray tan service at $50 per person or $80 a couple. wscottsdalehotel.com/scottsdale

Doggy concierge at Loden Hotel, Vancouver, British Columbia: Located in downtown Vancouver, the hotel has a Very Important Pooch (VIP) deal that includes a doggie bed, food and water; a pet toy; organic treats; a $50 grooming certificate; a package of poop bags; and a walking map highlighting leash-free and dog-friendly parks. Rates from $229 include the usual pet room fee of $25, plus a king room and free parking. theloden.com

Romance concierge at Las Ventanas al Paraiso, Los Cabos, Mexico: Considered one of the most romantic resorts in the world, Las Ventanas aims to “make romantic dreams come true.” Whether it’s a honeymoon, anniversary or other occasion, a romance concierge can create custom experiences such as a private dinner on the beach or a videotaped surprise proposal. Prices for services are listed on a “Romance Menu.” lasventanas.com

Sleep concierge at the Benjamin hotel, New York City: When you check into this small luxury hotel on Manhattan’s East Side, you’ll be offered a choice of 12 pillows ranging from water-filled to magnetic therapy, all designed to provide you with the ultimate rest on custom-designed beds. thebenjamin.com

YouTube concierge at San Juan Marriott Resort, Puerto Rico: The YouTube Concierge will help you record a clip on a professional digital recorder to send to family, friends or co-workers back home. marriottsanjuan.com