From interactive queues at Walt Disney World attractions to the rollout of the new MagicBands for park guests to the advent of the wildly popular Disney Infinity game sets, no one can say Disney is a company to shy away from adopting technological innovations.
Now there’s more proof that the company is fully embracing today’s technological shifts as a new Disney Junior television program first will be debuted exclusively through the Disney Junior app for iPads and iPhones.
On Nov. 24, verified viewers at WatchDisneyJunior.com and those who use the Watch Disney Junior app on their smartphones and tablets will be the first to view the animated “Sheriff Callie’s Wild West” program.
The series, which is voiced by Orlando’s own Mandy Moore, revolves around the kid-friendly plot of a Calico cat sheriff who keeps peace in her frontier town of Nice and Friendly Corners by using a magic lasso and cowgirl common sense. The show is aimed at kids ages 2 to 7.
In a press release, Albert Cheng, executive vice president and chief product officer of digital media for Disney/ABC Television Group, said there was a specific reason for this technological first for the media giant.
“Interacting with smartphones and tablets is second nature to kids today,” Cheng said. “Our research shows tablets are among the fastest growing devices ever – more than half of households with kids now own a tablet, up over 40 percent in 2012.
“With the premiere of ‘Sheriff Callie’s Wild West’ on the Watch Disney Junior service, we are fulfilling our commitment to deliver high quality content experiences that either extend the life cycle of our shows or build new relationships with our audience across digital platforms that are increasingly important to them,” he said.
According to the press release, DisneyJunior.com/SheriffCallie will launch as an introduction to the series and characters on Nov. 18 and will expand in early January with the game “Sheriff Callie’s Wild Day.” The site also will include themed coloring pages and downloadable crafts.
In addition to Moore, the series stars Lucas Grabeel (“High School Musical”); Jessica DiCicco (“Gravity Falls”); Jeff Bennett (“Jake and the Never Land Pirates”); and a host of other Disney character actors and voices.
“Sheriff Callie’s Wild West” was created by Denis Morella and George Evelyn and developed for television by Holly Huckins, the team behind Disney’s “Higglytown Heroes.”