Pictures: I'm going to Disney World!
Disney has been running its thrill of victory ad campaign since 1987. Check out photos of those who've been lucky enough to say "I'm going to Disney World" over the years.
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Super Bowl MVP Malcolm Smith at Disney World
Super Bowl MVP Malcolm Smith rides in a parade with Mickey Mouse through Magic Kingdom theme park at Disney World on Feb. 4, 2014. Smith, a linebacker for the Seattle Seahawks, helped lead his team to a 43-8 victory over the Denver Broncos in East Rutherford, N.J., the night before. Smith became the NFL's first defensive player to star in the iconic Disney Parks commercial proclaiming "I'm going to Disney World!"