The first volleys of the next roller coaster revolution have been fired in the forested Idaho panhandle, the emerging epicenter of thrill ride innovation.
Located in the small town of Hayden, Idaho, Rocky Mountain Construction has burst onto the ride manufacturing scene seemingly out of nowhere, shaking the theme park industry like a rumbling coaster train rocketing along a rickety old track with plans to build two looping wooden coasters in 2013.
Not since the coaster wars of the 1980s and '90s have the possibilities for thrill rides, new and revamped, seemed so promising.
"It's a huge breakthrough," said Rocky Mountain owner Fred Grubb. "We're barely tapping what we can and can't do."
A carpenter and welder by trade, the 53-year-old Grubb got his start in the ride manufacturing business in the 1980s as the in-house coaster maker for Idaho's Silverwood Theme Park, building Tremors and Timber Terror with Custom Coasters International. In 2006, Grubb teamed with Intamin on El Toro, an award-winning wooden coaster with a prefabricated track at Six Flags Great Adventure in New Jersey.
But it wasn't until last year that Rocky Mountain roared into coaster consciousness with it's groundbreaking work restoring and rethinking the 1990 Texas Giant wooden coaster at Six Flags Over Texas, awarded the Golden Ticket award by Amusement Today as the best new ride of 2011.
Then came announcements that caused the jaws of coaster enthusiasts to drop, with Rocky Mountain unveiling plans to add a barrel roll to the 1992 Rattler wooden coaster at Six Flags Fiesta Texas and to build the triple-inversion Outlaw Run wooden coaster at Missouri's Silver Dollar City.
Now the phone is ringing off the hook in tiny Hayden, Idaho.
"We have plenty of work," Grubb said. "Our docket's full. We'll probably continue to expand."
A looping wooden coaster has been the Holy Grail of coaster fans for decades, who had their hopes dashed when Kings Island built the Son of Beast wooden terrain coaster in 2000 only to remove the vertical loop a few years later. After a series of injury accidents, the Ohio amusement park has begun tearing down the ride entirely after letting it sit idle since 2009.
Rocky Mountain stepped into the void with the introduction of a hybrid coaster design that combines a steel track with a wooden structure that has enlivened a genre-bending debate about whether to call the revolutionary new ride a wooden or steel coaster.
"I don’t consider Iron Rattler or New Texas Giant to be wooden coasters," said Duane Marden, who runs the venerable Roller Coaster DataBase website. "They could be called hybrid or steel, but definitely not wood. Outlaw Run is closer to a wooden coaster."
Indeed, Amusement Today just named New Texas Giant the fifth best "steel" coaster in the world.
Robb Alvey, who runs the Theme Park Review fan site, answers the "Is it wood or steel?" debate with another question: "Does it matter?"
Alvey calls the New Texas Giant "fantastic" and describes anticipation for Iron Rattler and Outlaw Run as "through the roof."
A Theme Park Review trip in August to all three of the Rocky Mountain coasters is already racking up reservations.
"Whatever those guys at Rocky Mountain are doing, they are doing it right," Alvey said. "Two out of three of their rides are still under construction and we have people from literally all over the world who are signing up to ride them."
For his part, Grubb refuses to join the debate for fear of stoking fires in Internet chat rooms, although he acknowledges most casual theme park visitors will view his Frankenstein creations as wooden coasters.
Rocky Mountain has funneled the spoils of their newfound success back into the fledgling company with the addition of a $2 million shop in Hayden, allowing Grubb to build his own coaster trains with steel rather than polyurethane wheels.