People will eventually forget about Steve Jobs

Malcolm Gladwell, author of best-selling books like The Tipping Point and Outliers, said in a recent interview that people in 50 years won’t remember Steve Jobs. On the other hand, Gladwell does believe Bill Gates will go down in history, not for his work with Microsoft, but for his efforts in the fight against disease. From CNN:

"Of the great entrepreneurs of this era, people will have forgotten Steve Jobs. 'Who was Steve Jobs again?' But ... there will be statues of Bill Gates across the Third World," Gladwell said. "There's a reasonable shot that -- because of his money -- we will cure malaria."

Gladwell is right. The Internet has ruined people’s ability to remember things that happened two days ago, let alone 50 years ago. Remember the guy who bit off the other guy’s face in Florida last week? No? Me neither. This is why, if you’re concerned about your legacy, you need to name your product after yourself. No one knows who created Atari, but if the inventor was named John Atari I’m pretty sure we’d remember that. Just like we all know the guys in The Ramones were named Ramone. Or that Dave Thomas has a daughter named Wendy. That’s how you secure a legacy. The iPhone should have been named the JobsPhone, and Outliers should have been named Gladwell-iers. Then we’d remember. That’s why, when I finally launch my groundbreaking invention, I’m calling it Tom Z’s World-Famous Male Enhancement Pump. Or, umm, you know, whatever the invention is.


Follow Tom on Twitter: @thefaketomz 

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