The Story Of The Yule Log
The Yule Log was created in 1966 by Fred M. Thrower, President and CEO of WPIX, Inc. Inspired by an animated Coca-Cola commercial a year earlier that showed Santa Claus at a fireplace, he envisioned this television program as a televised Christmas gift to those residents of "The Big Apple" who lived in apartments and homes without fireplaces. The original film was shot at Gracie Mansion, the official residence of the Mayor of New York City John Lindsay. An estimated $4,000 (US) of advertising (along with a roller derby telecast that night) was canceled on Christmas Eve for the show's inaugural airing. Thrower, and WPIX-FM programming director Charlie Whittaker selected the music, largely based on the easy listening format the radio station had at that time, with the likes of Percy Faith, Nat King Cole, Arthur Fiedler and the Boston Pops, Mantovani and The Ray Conniff Singers to name a few.
Station producer William Cooper, a future recipient of a Peabody Award, again asked to shoot the loop at Gracie Mansion. However the mayor's office, remembering the mishap with the rug, refused permission. So in 1970, WPIX found a fireplace with similar andirons at a residence in California and filmed a burning log on 35 mm film there on a hot August day. This version, whose loop runs approximately six minutes and three seconds, has been the one viewers have seen ever since.