Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies, launched The Estée Lauder Companies’ Breast Cancer Awareness Campaign in 1992 to raise awareness about the importance of breast health and early detection, and to raise funds for research. In 1993, Mrs. Lauder founded The Breast Cancer Research Foundation® as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. www.bcrfcure.org
“Awareness and early detection, along with raising more funds to find a cure, are the key components to conquering this disease.” Elizabeth Hurley
“Don’t be afraid of breast cancer. Don’t be afraid to do breast self-examinations or to have a clinical breast exam as part of a regular doctor’s visit.” Evelyn Lauder
Breast Cancer Stats (as stated on www.bcrfcure.org):
- In 2011, the American Cancer Society estimates that 230,480 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among women in the United States, with 39,520 deaths.
- There will be approximately 57,650 new cases of DCIS (ductal carcinoma in situ, Stage 0), the non-invasive, earliest form of breast cancer.
- Incidence rates for female breast cancer dropped from 2001 through 2004. This decline is possibly related to a drop in the use of hormone replacement therapy as well as the recently reported drop in screening mammography.
Note: In research reported in April 2008, the NCI reports that while the rate of invasive breast cancer decreased significantly in Caucasian women by the end of 2003, the incidence rates did not change significantly for African American, American Indian/Alaskan Native, or Asian American/Pacific Islander women. It is thought that the widespread discontinuance of the menopausal hormone use had a greater effect on Caucasians.
- In men, the ACS estimates 2,140 new cases in 2011, with 450 deaths.
- Breast Cancer is the second leading cause of cancer death in women, after lung cancer.
- Approximately 5% to 10% of breast cancers can be attributed to genetic predisposition; 20% to 30% of women with breast cancer have a family member with the disease.
- Breast cancer is the most common cause of cancer in women (excluding skin cancer). Worldwide, approximately 1.3 million cases of breast cancer will be detected each year.
- In her lifetime, a little less than 1 out of 8 women will develop breast cancer.
- One out of 210 breast cancer cases occur in women under the age of 40.
- Overall breast cancer incidence rates are lower in African-American women than in white women. However, African American women are more likely to die from breast cancer.
- Asian, Hispanic and American Indian women have a significantly lower risk of breast cancer incidence and mortality.
Current trends in breast cancer mortality and survival (as stated on www.bcrfcure.org):
- In women whose breast cancer is diagnosed at an early stage and is localized, 90% survive more than 5 years.
- For all stages of breast cancer, the 5-year survival rate is 89%.
- Breast cancer incidence rates showed a rapid increase in the 1980s, although the rate of increase slowed in the 1990s compared to the 1980s. In the years from 2000 to 2004, incidence rates decreased slightly.
- The chance that breast cancer will be responsible for a woman's death is about 1 in 35 (about 3%).
- Death rates from breast cancer have been declining since about 1990, with larger decreases in women younger than 50. These decreases are believed to be the result of earlier detection through screening and increased awareness, as well as improved treatment.
- Currently, there are 2.5 million breast cancer survivors in the United States.
It starts with you:
Research shows that a healthy lifestyle plays an important role in breast cancer prevention. According to the American Cancer Society, women may lower their chances of developing breast cancer, as well as other cancers, by making some healthy lifestyle choices SO…
- See your doctor regularly.
- Do breast self-exams monthly and report any changes in your breasts to your doctor.
- Get an annual mammogram if 40 years and older. The frequency may differ based on a woman's age, the density of her breasts, and her family history of breast cancer. Please consult your physician.
- Eat a healthy diet low in fat and full of vegetables, fruits and whole grains: The results from the WINS study of over 2,400 women showed that eating a low-fat diet reduced the risk of breast cancer recurrence by 20 percent over five years in post-menopausal women, compared with women following a standard diet.
- Exercise regularly: At least 150 minutes of moderate intensity aerobic physical activity each week if aged 18 and older can reduce the risk of a non-communicable disease, including breast cancer. Source: World Health Organization
- Maintain a healthy weight: Consult your doctor to learn your target Body Mass Index (BMI).
- Don’t smoke.
- Limit alcohol consumption.
- Wear a pink ribbon and spread the breast health awareness message to everyone you know.
- Support breast cancer research whenever possible to help find a cure. www.bcrfcure.org