Start Your Shopping Trip Online
Cruise the Endcaps
Think of endcaps as the Cliff Notes of the beauty world. The short shelves on the ends of aisles highlight new products and drugstores change them weekly or biweekly plus they always try to feature seasonal trends to help you figure out what's a must have of that particular season.
Beware of Super Cheap Makeup
When it comes to eyeliners and lip liners, those made in Germany are usually higher quality and offer precision, eye opening results. Some of the $1.99 lipsticks tend to be waxy and come off easily as do ultra cheap eye pencils.
Pick Mascara in Steps
When faced w/a wall of 50, narrow the choices first by selecting waterproof? Non-waterproof? Color or just black? Thickening, lengthening or curling? When in Doubt? Go with thickening. Look for value packs since mascara should be replaced every 3 months. Take a black Sharpie Marker and write the discard date on the tube.
Look to the Right
American shoppers scan shelves from left to right so name brands and new products will often be place to the left and store brands typically appear on the right end of the shelf. Eye level shelves are also where you'll find the big name products, while store brands are relegated to the lower shelf.
Scan the lower shelves for jumbo size bottles of your favorite shampoo, body wash or conditioner. You'll often find ones that throw in a few free ounces.
Buy empty plastic bottles both travel and regular size and fill them for other family members to use, put in your gym bag, purse, suitcase, or kids school lockers.