NEW ORLEANS—Large crowds are flocking to Bourbon Street for more than it's nightlife.
Movie crews are hard at work on what promises to be a blockbuster film, and it's generating lots of interest.
Its lights, camera, and action in the French Quarter as another major motion picture takes the back drop of New Orleans.
This one titled "Now You See Me" features a star-studded cast including Jesse Eisenberg, Woody Harrelson, Michael Cain, and Morgan Freeman.
The "adventure film" is about a heist carried out by four master illusionists.
"At the beginning of the movie, which starts in Vegas they pull off this unbelievable bank heist where they rob a bank in Paris; while they're on stage in Las Vegas," producer Bobby Cohen said.
That sets the stage for an intriguing chase through several cities; which brings the cast to New Orleans.
Producer Bobby Cohen, known for his work on films like "Cowboys and Aliens"...."Revolutionary Road".... "The Cidar House".... And "Jar Head" says for a movie with an emphasis on magic there's no better place to film than New Orleans.
"It's voodoo and mystical and a Southern Gothic kind of thing; so we wanted to be able to take advantage of that," Cohen said.
New Orleans is fast becoming the movie mecca of the Deep South.
Last year the film industry pumped $531 million dollars into the local economy.
Financial incentives aside, there are other reasons movie makers are attracted to the city.
"There really isn't anything else that looks like this you can't shoot this anywhere else," Cohen said. "You can't go to Vancouver, you can't go to North Carolina, can't go to Detroit; this is it."
Crews shot a chase scene at Johnny White's on Bourbon Street - as onlookers got a behind the scenes look at the magic of Hollywood, right here in New Orleans; but there's much more to this film.
"And so what's interesting about this movie and what's so exciting about this movie sis the whole movie is basically a giant trick on the audience," Cohen said.
"Now You See Me" has a target release date in 2013.
Crews will continue filming in New Orleans through mid- April.