Story | Jun 2, 2010
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Story | Jun 11, 2011He's been called the godfather of Rodeo Drive. And it's not all hyperbole. Before Beverly Hills was the land of designer logos, before it was teeming with tourists and rolling with Rolls-Royces, the city was home to Fred Hayman, the proprietor of the Giorgio Beverly Hills boutique. Hayman was an architect of luxury in Los Angeles, bringing high fashion, a social shopping atmosphere and white glove service to what was still a sleepy main street when he went into retail in 1967 at the age of 38.¶During the 31 years he ruled the retail roost from his perch under Giorgio's signature yellow and gold awnings, he cultured relationships with designers and celebrities and set a new standard for fashion parties, helping to promote Los Angeles as an international style center. Among his most noteworthy creations was the Giorgio Beverly Hills perfume, a bottling of "Dynasty" and "Scruples"-era excess and one of the most successful fragrances in history, with more than $100 million in sales in its first four years.
Story | Jun 12, 2010
Story | Mar 10, 2011 | 3:42 PM
Story | May 7, 2011 | 5:15 PM
COSTA MESA — A sea of white-clad families sat on blankets in the grass, watching children dance around the Maypole. A folk band played as girls in white dresses and boys in all white — all wearing flowered headdresses — held hands...