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Visit Florida bets on six-figure deal to sponsor English soccer club

Visit Florida bets on six-figure deal to sponsor English soccer club

TALLAHASSEE — When Fulham Football Club's Matt Smith headed home a goal against Cardiff on Saturday, cameras were immediately focused on the center forward as he wheeled away from the goal to celebrate. More than 4,000 miles away, officials from Visit Florida, the state's tourism-marketing arm, were smiling. Stamped in blue across Smith's predominately white away soccer jersey — in photos picked up by the BBC, the Guardian and the Daily Mail — was the name Visit Florida. On Friday, a day before the opener of the Sky Bet Championship League, England's second-division soccer league, Fulham F.C., owned by Jacksonville Jaguars owner Shahid...

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