Carli Lloyd

FIFA's uphill struggle to regain trust of soccer, sponsors

Even after a year under new leadership, FIFA is still pleading with the world: Trust us.

The message is proving as hard to sell as sponsorship of the World Cup.

It's no wonder. Gianni Infantino arrives at his second congress as FIFA president with his "crisis is over" declaration at last year's gathering of soccer's 211 nations looking remarkably outlandish.

Criminal investigations are still exposing shady transactions.

The suitability of members of the ruling council remains in doubt.

Reforms intended to curb the powers of the president and restore FIFA's credibility are being eroded.

Against this backdrop, FIFA has been trying to...