2014 Winter Olympics

Prime time Olympics coverage drops 7 percent from Sochi

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its prime-time coverage on the network, NBCSN cable and live streaming, which was a 7 percent decline from the Winter Olympics of 2014.

The Nielsen company said that the NBC-only average in prime time was 17.8 million, or a 17 percent decline from Sochi. In 2014, NBC only offered prime-time coverage on the network, and did not have simultaneous programming on cable and online.

NBC said the viewership helped make the Olympics profitable. Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end.

One growth area in Pyeongchang...