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Mike Sheldon

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  • VW's Super Bowl teaser video 'The Bark Side' goes viral

    A Volkswagen Super Bowl commercial teaser, "The Bark Side," features dogs dressed as Star Wars characters barking out the "Imperial March" theme song associated with the evil Darth Vader. It has generated more than 3 million views on YouTube since Wednesday ni
  • Super Bowl ad mania kicks off with a commercial for a commercial

    Volkswagen and advertising agency Deutsch LA release a commercial for their upcoming Super Bowl commercial. The teaser ad -- called "The Bark Side" -- plays off the Star Wars theme introduced last year and kicks off the annual hype surrounding Super...

    L.A. agency wins VW ad account

    Deutsch LA, the West Coast office of ad agency Deutsch Inc., has won Volkswagen’s coveted U.S. advertising account. Deutsch LA replaces Crispin Porter + Bogusky of Miami, which had handled VW’s U.S. advertising since 2005. The size of the account...

    CBS sells out Super Bowl ads

    The Big Game is five days away, but CBS executives already are dancing in the end zone. On Monday, CBS executives said they had finished selling commercial time for the NFL championship game between the New Orleans Saints and Indianapolis...