The Earnhardt name is known throughout the country for strong cars and big personalities. But it’s not always about Dale and Dale Jr.
If you’ve ever spent a day in the Phoenix area and watched more than an hour of television you’ve probably seen a car commercial for an Earnhardt Auto Center dealership. Patriarch Tex, now well into his 80s, pulls a page out of the Cal Worthington playbook and sits atop a massive bovine, striding toward the camera as Tex makes promises of great deals. He concludes with “That ain’t no bull.”
And it isn’t, it’s actually a steer (a neutered bull).
Now, Tex’s son, Hal, who runs the 18 franchises, is making another run outside the car world and...