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Story | Jan 10, 2013 | 4:00 AMUnder Armour founder and CEO Kevin Plank has aggressively marketed his company from the beginning, unabashedly challenging established titans like Nike, Adidas and Reebok. A man who often speaks in sports-centric slogans, it can appear at times that he runs his primary business with the fury of a soon-to-retire linebacker facing playoff elimination.