Justin Rose

A party at Pebble, a return to Florida for Couples

Even in gloomy weather, the AT&T Pebble Beach Pro-Am is must-see TV.

That pertains to the views more than the golf.

This week offers perhaps the biggest social outing in golf, a blend of entertainers (Billy Murray, Justin Timberlake, Mark Wahlberg), athletes (Aaron Rodgers, Larry Fitzgerald, Peyton Manning) and corporate titans. Geoff Ogilvy once noted the amateurs, especially those of the financial nature, are "equally accomplished in their fields as we are in ours."

"But they do much more important stuff," he said. "We just entertain. They add to the economy."

Sunshine is not in the forecast until the weekend, when CBS Sports...