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Troy Aikman

Chip Kelly arrives at UCLA, ready to chase championships

Chip Kelly seemed a bit surprised by the standing ovation from hundreds of UCLA fans and boosters when he walked into the upscale club room at hallowed Pauley Pavilion to become the Bruins' new head coach.

"Not a lot going on in LA today?" Kelly asked with a grin.

Kelly was the biggest show in Hollywood on Monday, and UCLA is betting big on the former Oregon coach's ability to transform its up-and-down program into a must-see attraction.

The most coveted coach on the college football market formally accepted his new job with quiet confidence, declining to make any vows about winning Pac-12 championships or national titles. Instead, Kelly began his tenure...