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Luke Kuechly

Steven Tyler and Skittles: The making of a Super Bowl TV ad

Steven Tyler and Skittles: The making of a Super Bowl TV ad

Skittles, the Chicago-based brand that made its Super Bowl debut last year, is back for its sophomore season with a new spot nearly nine months in the making.

The commercial released Tuesday features Aerosmith singer Steven Tyler coming face-to-face with his own larger-than-life portrait, done in Skittles. The colorful candy version breaks into “Dream On,” but egged on by Tyler to hit the high notes, ultimately falls to pieces.

Created by ad agency DDB Chicago, “Portrait” continues an offbeat advertising approach for Skittles, but is the first time the brand has used a celebrity in one of its “Taste the Rainbow” commercials.

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