Topics

Curling

As seen on Facebook: Are those timeline-advertised products really worth the money?

As seen on Facebook: Are those timeline-advertised products really worth the money?

You’re scrolling through your Facebook feed and you see it, again. Those shoes. That curling iron. Are they really as “amazing” as the 578 commenters insist they are?

A new generation of e-commerce companies is getting in front of potential customers right where their eyeballs are anyway: On their social media feeds. It feels a bit like “As Seen on TV” in its heyday, when you sat in front of a late-night infomercial wondering whether the ShamWow really could soak up that much water.

Shoe company Tieks by Gavrieli integrated its website with Facebook Messenger so customers can use it to receive order confirmations, tracking info and customer...

74°