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Arkansas Razorbacks

Kansas intent on changing football culture under Long

Jeff Long didn't waste time making clear his focus as Kansas' new athletic director.

"I'd like to say one message to the KU family specifically about our football team," Long said. "It's time to break the cycle."

Long was introduced as the Jayhawks' new leader nearly two months after chancellor Doug Girod fired Sheahon Zenger , who had served in the role for more than seven years. At the time, Girod called the school's failure to find progress in football "elusive" in a letter to campus staff.

That progress will now be the focus for Long, who comes from a campus at Arkansas focused on keeping up with the other members of the football...

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