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Under Armour increases ties with the Preakness

Under Armour increases ties with the Preakness

Come Preakness day, many fans at Pimlico Race Course may crane their necks to peer beyond the fence of Under Armour's infield hospitality tent, where celebrities attract at least as much attention as the thoroughbreds on the track. The fast-growing Under Armour, a Baltimore-based sports apparel and footwear brand, and its ambitious founder and CEO, Kevin Plank, have embraced the Preakness, the city's largest, splashiest sporting event and the middle jewel in horse racing's Triple Crown. The two brands have become increasingly entwined. Call it the Under Armour-ization of the Preakness. Plank will cheer on as many as five horses on the Preakness undercard from Sagamore...