Roger Mason, Jr.

Ice Cube has big expectations for his Big3 3-on-3 league

Ice Cube is not planning an old timer's tour. He isn't interested in All-Star Game intensity.

Players coming out of retirement for his new 3-on-3 basketball league were told they would need to deliver serious competition — and some were turned away when their bodies weren't up for it. The product needed to be worthy of a sport that's so popular around the world that it's ticketed for the next Olympics.

So when the Big3 debuts Sunday in New York, it will not be a bunch of former players going through the motions. Cube expects them to be going all out, perhaps believing they can get another shot at the NBA or maybe even a gold medal.

"I think it's going to be a...

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