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Michael Jordan's market value is $10 million, economist testifies

Michael Jordan's market value is $10 million, economist testifies

Michael Jordan’s identity carries a “fair market value” of about $10 million for a deal, and more than a decade after the Chicago Bulls great retired from pro basketball, his endorsement income surpasses that of many top players, a sports economist testified Monday. Andrew Zimbalist, a Smith College professor who has consulted for players unions, teams, leagues and states about sports economics issues, was the first witness to testify Monday morning in Jordan’s federal court case in Chicago against the defunct Dominick’s grocery chain. Dominick's used Jordan’s identity without permission in a 2009 print ad, and a federal jury is due to settle...

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