Michael Jordan relied on natural talent and an unrivaled competitive streak to dominate the basketball world. But off the court, his federal case against Dominick's for the use of his name and identity without permission in a 2009 ad in Sports Illustrated has shown his business skills are nothing to sniff at either.
Long before he won big with the jury Friday night, Jordan brought the case knowing he'd walk out of the courthouse the same way he walked in — fabulously wealthy and successful.
Here are a few lessons from his case:
Protect your brand: It's the only thing you have, according to branding and consumer experience expert Peter Shankman....