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Chinese court says Michael Jordan owns his name

Chinese court says Michael Jordan owns his name

China's top court ruled that Hall-of-Fame basketball player Michael Jordan can have his name back.

The Supreme People's Court on Thursday revoked the rights of local sportswear-maker Qiaodan Sports Co. to use Jordan's last name written in Chinese characters, handing the NBA legend a partial victory in his four-year campaign to win legal protection for his name that helps sell gear such as Nike sneakers and clothing worldwide.

Jordan's Chinese name is "well-recognized" in China and he should have the legal right to it, the Beijing-based court said in its verdict. Qiaodan Sports, which operates about 6,000 shops selling shoes and sportswear in China, will have to...

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