Enter to win every day in CTNOW's 21 Days of Summer Giveaways. Click here to see today's prize.
Topics

Philadelphia Phillies

Was Criticism Premature? Yard Goats Become Marketing Jackpot

Was Criticism Premature? Yard Goats Become Marketing Jackpot

First there was the name, mocked locally and nationally after it was revealed four months ago. But by the time the Hartford Yard Goats unveiled their visual identity last week, the fuss over the name had subsided. The challenge for the folks who run the team was branding the franchise with a design that would appeal to the believers and make the others overlook the absurdity of the name. The verdict? More than 1,000 pieces of merchandise were sold online and at the team's Hartford office over the first day after Wednesday's logo rollout, and orders came from 39 states as of Saturday morning. The line for merchandise was 15 deep at the Trumbull Street office Thursday, as blue...

Loading

88°