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When Cubs win, Fox Sports wins, but World Series repeat will be difficult for both

When Cubs win, Fox Sports wins, but World Series repeat will be difficult for both

The Cubs’ storybook run to a World Series championship last year was a ratings and revenue hit for Fox Sports, and TV executives are hopeful that a sequel is in the offing.

Fox hauled in $409.4 million in national TV advertising revenue during the Cubs-Indians series — the most in World Series history, according to Kantar Media.

The Cubs’ already mythic Game 7 victory in 10 innings was the most watched baseball game in 25 years, according to Nielsen.

But after ending a centurylong championship drought, it may be hard for the Cubs — and Fox — to duplicate last year’s epic performance, which drew die-hard and casual fans alike, along with top advertisers willing to pay...

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