Jason Kipnis

Cubs dominate Indians on social media

Cubs dominate Indians on social media

The Chicago Cubs pulled out a squeaker in their extra-inning Game 7 victory over the Cleveland Indians Wednesday, but on social media, the World Series was no contest.

The official social media accounts of the Cubs organization had more than 118 million interactions during the playoffs — likes, comments, shares, retweets and views — compared with 25 million for the Indians, according to Hookit, a San Diego-based company that tracks sports sponsorship value in social and digital media.

"The Cubs just dominated the Indians in terms of social media," said Scott Tilton, 40, co-founder and CEO of Hookit.

A late night postgame tweet...

39°