cg-GMO group intensifies social media push for U.S. consumer acceptance
By Carey Gillam
Feb 11 (Reuters) - A group of biotech companies battling to
is increasing paid advertising efforts as it expands a social
media marketing website it started last year.
The paid ads will seek to drive traffic to the
http://www.GMOAnswers.com website started last year by agrichemical
industry players that want to allay concerns about GMO foods,
according to an executive who helps to run the site.
The web campaign is part of a broad strategy by the biotech
industry to try to beat back growing calls for GMO food labeling
and for tighter regulation of the biotech seed industry in the
A consortium backed in part by Monsanto, DuPont
, and Dow AgroSciences, a unit of Dow Chemical,
launched the website in July. So far, the site has logged more
than 650 questions from an array of interested parties, chiefly
focused on the impact of GMOs on health and nutrition.
A pilot project for the new web effort was completed