Vice President Joseph Biden has enlisted Daniel Craig, Seth Meyers, Benicio Del Toro, Steve Carell and DulÃ© Hill for a new series of public service announcements aimed at curbing campus sexual assaults.
The PSAs are aimed at men and try to encourage them to speak up when they see someone in danger. But they also remind viewers that if a woman does not consent, it is a crime.
Regal Entertainment Group and Cinemark movie theaters, over NCM Media Networks' Lobby Entertainment Network and theaters on military installations.
"The message is clear and simple; everyone has a responsibility. There are no exceptions. There are no excuses," Craig said in a statement released by the White House.
Biden appears in the spots, along with President Obama.
The PSAs were launched in coordination with the 1 is 2 Many Campaign and the White House Task Force to Protect Students from Sexual Assault.