The Daytime Emmy Awards is used to being in a state of flux.
The kudosfest, still negotiating a home for this year's telecast, has switched networks almost annually for four decades and has been beset by a 20-year ratings slide. Case in point: In 1993, the broadcast garnered 22 million viewers. Last year, viewers of the HLN telecast numbered 913,000.
While only five of 2013's 118 Emmy-nominated shows were soaps, nine of the 19 awards were soap-centric. Talkers, gameshows and kids' programming were in the minority, so there probably wasn't much of a draw for viewers who aren't aficionados of daytime dramas like "General Hospital."
The Daytime Emmys also face a demographic challenge. The median age of people watching "The View" and "The Price Is Right" is in the 60s, well outside the coveted 25-54 demo. And it wasn't until 2013 that the Daytime Emmys pursued younger viewers by live-tweeting the ceremony and accepting online shows into the competition.
Still, it's surprising that the Daytime Emmys can't find a TV home at a time when live, DVR-proof events are commanding a premium and kudocasts are on the upswing thanks to second-screen activity.
Per David Michaels of the New York-based National Academy of Television Arts & Sciences, the org that spearheads the show, waning interest could eventually move the telecast to VOD or online.
"I'd love to see our show streamed live, as well as whatever else," he says. "Having something be â¦ online does not necessarily mean it's not the quality you're used to watching. It's a whole new world."