Interest in Disney's "Frozen" isn't showing any sign of unthawing.
The animated hit sold 3.2 million Blu-ray and DVD discs in its first day of release, the studio said Wednesday. That figure includes pre-sales, and puts it on track to become one of the biggest sellers on homevideo in a decade.
That includes on Amazon where the retailer said the film was the bestselling kids movie of all time on disc, besting Universal's "Despicable Me."
"Frozen" was released on traditional homevideo formats on March 18.
The strong sales on homevideo come as the "Frozen" soundtrack topped the Billboard 200 chart for a sixth consecutive week. It's sold over 1.4 million units in the U.S, with Idina Menzel's "Let It Go," moving more than 1.7 million copies.
"Frozen" has now earned $1.032 billion at the global box office and is the 13th highest grossing film ever released. It has remained in the top 10 at the domestic box office for all 16 weekends of its wide release, the longest run by any film since 2002. Last weekend, "Frozen" debuted at #1 in Japan with $9.6 million, the biggest opening ever for a Walt Disney Animation Studios film in the territory.
The toon is still playing in theaters, and has earned more than $1 billion worldwide. It's remained in the top 10 of the domestic box office for 16 weekends since its release, the longest run for a film since 2002.