First it was bourbon, now it's butane.
After offering a J.R. Ewing-themed alcohol, TNT has announced another product tie-in to promote its new season of "Dallas": cheap gasoline.
Manhattan on Feb. 24 -- the day of the "Dallas" season three premiere.
"Price of gasoline is too high. Well, I couldn't agree more, and as a member of the most powerful oil family in America I'm in a unique postion to do something about it," John Ross Ewing, (played by Josh Henderson) says in a promo video.
For one day only, the Ewings are going to drastically reduce gasoline prices for real-life customers.
"There's no better way to celebrate the return of Dallas than with a promotion that is Texas-sized and audacious," said Tricia Melton, senior vice president of entertainment marketing and branding for TNT.
Fans can get the exact location on Dallas' Facebook page on the morning of the 24th. Those nearby can stop by the location to see Henderson himself host the official ribbon cutting and announce the cost of the gas.