Christian Grey's rear view is front and center in the new poster released by Universal Pictures for the steamy movie that opens Feb. 14, 2015.

The image will appear on jumbo-sized billboards in five locations in New York, Los Angeles, Chicago, San Francisco and Seattle, where the film is currently shooting. Irish actor Jamie Dornan stars as the domineering billionaire Christian Grey with Dakota Johnson as his virginal conquest.

fifty shades movie poster
2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC