Last weekend, Universal's "Ride Along" scored a record debut over the Martin Luther King holiday, grossing $48.6 million in four days. Open Road's "The Nut Job" will compete for second place somewhere around $13 million.
In addition to the existing Oscar-nominated pics in wide release, such as "American Hustle" and "August: Osage County," Focus Features expands "Dallas Buyers Club" to 1,110 locations. The film broadened to 419 locations last weekend and has cumed north of $18 million in 12 weeks.
Fox Searchlight also expands "12 Years a Slave" to 1,231 theaters, up from 761. Pic has cumed north of $40 million and counting.
"I, Frankenstein," which cost $65 million to produce from Lakeshore Entertainment, launches at 2,753 Stateside playdates, including 3D and Imax locations. The film's marketing was targeted mostly to younger auds, as well as genre fans, with media buys on such shows as "American Horror Story," "Sportscenter," "Teen Wolf" and "Bitten." This time last year, Paramount launched a similarly targeted 3D fanboy pic, "Hansel and Gretel: Witch Hunters," which grossed $19.7 million domestically in three days.
"I, Frankenstein" stars Aaron Eckhart as the sub-human creation caught in a battle between vigilante gargoyles and demons. The film is directed by Stuart Beattie, who wrote the script based on the graphic novel by Kevin Grevioux.
The film's expected week opening doesn't mean Lionsgate will be hurt financially, given the company has limited exposure on the film (Lakeshore ultimately footed the P&A bill). Pic's overseas rights were pre-sold by Lakeshore Intl.
Meanwhile, Lionsgate's sister company, Roadside Attractions, launches the Vanessa Hudgens coming-of-age drama "Gimme Shelter" at 384 locations on Friday.
BowingFilm (Distributor): Locations
- I, Frankenstein (Lionsgate): 2,753
- Gimme Shelter (Roadside): 384
- Gloria (Roadside): 3
- Run & Jump (IFC): 2
- 12 Years a Slave (Fox Searchlight): 761-1,231
- Dallas Buyers Club (Focus): 419-1,110