After producing game shows like "Jeopardy and "Wheel of Fortune," Sony Pictures Television has launched its first mobile game, "Suits and Swords," which it hopes to turn into a franchise on digital platforms like smartphones and tablets.
Designed to mix elements of blackjack with role-playing games, "Suits and Swords" revolves around Captain Black Jack and his journey to free four card realms -- the Heart Union, Diamond Empire, Club Kingdom, and Spade Nation -- from a curse placed by the evil Joker.
"Suits and Swords" is available today for free on Apple and Android devices and Amazon's Kindle tablets.
By launching a free-to-play game -- the same model embraced by hits like "Candy Crush" and "Angry Birds" -- SPT will be able to instantly attract players, and earn revenue through the sale of additional levels and add-ons. Should the game succeed, company is looking to launch new titles it can turn into revenue-generating franchises and expand further into the mobile arena that has embraced by casual gamers and a younger demographic.
SPT already produces digital content, including web series for Sony's online entertainment channel Crackle.
"Sony Pictures Television has built a successful track record of leveraging familiar franchises like 'Wheel of Fortune' and 'Jeopardy' to create a variety of popular and engaging mobile games," said Philip Lynch, SVP Digital Networks, SPT. "As we look to expand our portfolio with free-to-consumer titles, we're creating new game IP like 'Suits and Swords' to grow our audience base and reach a key marketable demographic."