On Friday, a tweet posted to Sacco's account said, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" The tweet and then the account, @JustineSacco, were deleted around midnight Eastern on Friday.
The tweet stirred a major Twitter response and the hashtag "#HasJustineLandedYet" -- a reference to Sacco evidently being incommunicado while on a flight to South Africa -- was one of the top-trending terms Friday night.
Sacco's father is a wealthy South African businessman.
Several fake "Justine Sacco" Twitter handles sprang up Friday including a parody account, @LOLJustineSacco. Though an account called @JustineSacco6 claimed to be the flack admitting she had been fired, it was not her, and her employment status remains unconfirmed.
Amid the twitterspheric disturbance, a second meme emerged: Twitter users began urging others to donate to AIDS charities and other aid groups. Thesp Kerry Washington, of ABC's "Scandal," retweeted a post noting that a website at justinesacco.com had been set up to solicit donations to an African relief org:
"@AngryBlackLady: Some1 registered justinesacco.com & pointed it 2 an AIDS charity. Internet, u complete me #HasJustineLandedYet" LOVE--New York-based IAC owns more than 150 Internet brands, including Ask.com, About.com, The Daily Beast, Match.com, HomeAdvisor and Vimeo. The company also is an investor in Aereo, the TV-streaming startup being sued by broadcasters.
kerry washington (@kerrywashington) December 21, 2013