Baron Cohen and Phil Johnston sold the film as a pitch to Paramount last August.
Since leaving the Freddy Mercury biopic, Baron Cohen has been trying to find his next project and had amped up the search for a director for "Grimsby." Given the action elements involved with the project, Baron Cohen had been meeting with directors like Leterrier who had more of an action-oriented background to go along with the comic elements.
Leterrier had been aggressively pursuing this project since "Now You See Me" bowed, having met with Baron Cohen and Paramount execs several times in order to make it his next project.
Leterrier is repped by CAA, Management 360 and Robert Offer and Warren Dern of Sloane Offer Weber & Dern. Baron Cohen is repped by WME.
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