Adam Pincus has been named exec veep of programming and production for GroupM Entertainment North America, a new position at the WPP content-development unit, effective immediately.
Pincus will report to GroupM Entertainment Global Chief Executive Officer Peter Tortorici, and will be based in New York.
Pincus most recently served as a managing partner at MediaCom a media-buying firm that is part of GroupM. he was also director of the agency's branded-entertainment unit, MediaCom Beyond Advertising.
Prior to joining MediaCom, Pincus owned and operated his own production company, Hour One, where he executive produced "Nimrod Nation," an eight-part series for the Sundance Channel for which he was awarded a prestigious Peabody Award. Hour One also sold projects to ABC, AMC, Disney's Buena Vista Television and TV One. He also worked as senior veep of on-air, original programming and new media at Sundance, where he created and executive produced "Iconoclasts", a series produced in association with CondÃ© Nast Media Group and Grey Goose Entertainment. He began his career at Viacom.