Imax had sparked a heated debate in France and beyond because of its decision to reserve its screens to Jeunet's pic for two weeks, from Oct. 16 to the 30th, which had made it impossible for Warner Bros. to release "Gravity" in Imax.
The commitment to "Spivet" was presented by Imax as being part of its mandate to build relationships with local film industries and play a mix of homegrown indies and studio films. It previously screened such mainstream French comedies as Alain Chabat's "Houba! On The Trail of The Marsupilami."
"In light of the smashing success of 'Gravity' we finally decided to program it for a week, before 'Thor: The Dark World' opens on October 30th," said Melodie Lecoy at Imax's French office. Indeed, "Gravity" has earned a stellar $170.6 million Stateside, of which Imax has contributed more than 22%, with $38 million.
Although it bowed to warm reviews at San Sebastien and pre-sold worldwide, "Spivet" -Jeunet's first English-language film since "Alien: Resurrection" -- has so far failed to deliver on its high B.O. expectations, grossing approximately $1.2 million in five days. Pic could end up being yet another casualty of France's increasingly volatile and competitive theatrical market.
Gaumont co-produced the film, released it in 521 screens and reps international sales. The Weinstein Company acquired U.S. rights at Cannes.