Media portal Myspace, trying to regain cultural relevance, has inked a one-year pact with ABC's "Jimmy Kimmel Live" to stream extended sets of latenight talker's musical guests over the Internet.
Performances by select artists appearing on "Jimmy Kimmel Live" will be live-streamed on Myspace following their appearances on the Alphabet net. Anheuser-Busch's Bud Light will be exclusive sponsor of the three concerts during summer, which kick off June 18 with Australian duo Empire of the Sun.
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"With the newly launched Myspace as a collaborative partner, we're looking forward to broadening the scope of what we can offer to an even broader audience," Scott Igoe, "Jimmy Kimmel Live" music producer and booker, said in a prepared statement. Live concerts and archives will be available at myspace.com/jimmykimmellive.
CBS's "Late Show With David Letterman" for several years has run the similar "Live on Letterman" web series, which has topped 160 million views to date on websites including CBS.com and Vevo. NBC's "The Tonight Show With Jay Leno," meanwhile, posts video replays of musical guests.
Myspace, once a high-flying social media site that collapsed with the rise of Facebook and Twitter, is now owned by online ad network Specific Media and Justin Timberlake. They acquired the property from News Corp. in 2011 for $35 million; News Corp. previously bought Myspace in 2005 for $580 million.